Linda posted on February 05, 2010 10:09
When I have the opportunity to speak with other business owners, whether they own a technology business in another area, or are a mid-Michigan business owner, I am frequently asked about the time it takes to blog versus the benefit received. Unfortunately, this is one of those activities where it is difficult to know exactly what your return on investment is. Sometimes you wonder if anyone even notices or reads.
So I have had a couple of recent experiences that I would like to share.
First, I was asked to be on a panel of women business owners at the recent Recharge Weekend event for entrepreneurs that was conducted by Lansing Community College. As a speaker, I was welcome to attend as well, so I took advantage of the opportunity. On Friday night, I happened to sit next to a young woman and we introduced ourselves. When I told her I was with KI Technology Group, she told me that she has read my blog and started asking me questions about my most recent blog posts. And she is trying to get her in-laws to sign up for our KI Computer Club that helps keep individual's computers running smoothly so that she isn't saddled with that responsibility!
The second, and more exciting, tale, is that I have been asked to participate as a contributing blogger for a new website that brings together a hand-picked group of network support professionals to provide educational information to small business owners. Each contributing member will provide content that will be posted to the site, which will also include information about each member company, including the network services they provide and the geographic area served. This site isn't being organized by a friend; he is just a colleague and I don't think that we have ever met in person. In some way, that I'm sure neither of us completely understands, we became aware of each other through social media - twitter I believe. That led him to my blog (I do tweet that!) and prompted him to contact me about participation.
This is a new venture for me and everyone else involved, so we don't yet know what they payoff will be. If you want to see what we are up to, visit the site at www.managedservicesprovider.com.